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Already thinking about the 2028 election? You’re not alone

(CNN) — About half of Americans say they’ve already given the 2028 presidential election, set to be the first race since 2016 without a sitting president vying for the nomination on either side, at least some thought, according to a new CNN poll conducted by SSRS.

With nearly three years to go until that election, about two-thirds of Americans haven’t gotten so far as to have any possible candidates in mind yet, while 33% of Americans say they do.

Those who do have a candidate in mind named 65 people who they would like to see make a run for the presidency. There is little consolidation around any single candidate at this early stage: Most of the potential candidates were mentioned by 1% of respondents or less.

Looking just at the views of Republicans and Republican-leaning independents, 22% name Vice President JD Vance, 4% name Secretary of State Marco Rubio and 2% name Florida Gov. Ron DeSantis. Another 3% say they’d like President Donald Trump to make another run even though he is barred by the two-term limit proscribed by the 22nd Amendment of the Constitution.

Among Democrats and Democratic-leaning independents, 11% name California Gov. Gavin Newsom, 5% name former Vice President Kamala Harris, 4% name Rep. Alexandria Ocasio-Cortez and 2% name former Transportation Secretary Pete Buttigieg. Here too, 2% would like former President Barack Obama to make another run despite the constitutional bar.

We asked those who had someone in mind to describe in their own words what drew them to their chosen candidate. Those without a candidate in mind were asked what traits, attributes and viewpoints they might be looking for in a president.

Personal qualities dominate the lists that emerge in both groups, with fewer seeking specific positions on issues or ideological viewpoints. Topping the list is a range of positive traits: honesty, compassion and empathy; a desire to help people; and integrity, values and ethics. Alongside those attributes, the most frequently cited issue is attention to the economy and the cost of living.

Who would Americans like to see run for the White House?

Among the types of possible candidates mentioned:

  • Those who’ve made a run in the past, such as Harris, Buttigieg, Rubio, DeSantis or Minnesota Sen. Amy Klobuchar.
  • Those widely expected to make a serious run for the presidency, including Vance, Newsom and Pennsylvania Gov. Josh Shapiro.
  • Those newer to the national political scene, such as Kentucky Gov. Andy Beshear, Texas Rep. Jasmine Crockett, Arkansas Gov. Sarah Huckabee Sanders and Utah Gov. Spencer Cox.
  • Famous non-politicians such as Jon Stewart, Dwayne “The Rock” Johnson, Oprah Winfrey and Mark Cuban.

The reasons Americans offer for why they are thinking about these candidates offer a preview of how those figures might try to appeal to the broader public over the next few years.

All told, Americans who have a candidate in mind are pretty evenly split between those thinking of a more Republican or conservative potential candidate (16%) and a Democratic or liberal-leaning one (14%). Just one respondent named candidates from both sides, offering this bipartisan wishlist: “Mitt Romney or Mark Kelly.”

There was more openness to bipartisanship and cross-party appeal among those who don’t yet have a specific person in mind for the next presidential race. Overall, about 4% of adults said it was important that the next president be a uniter or someone who works across party lines. One such respondent, a Republican, wrote, “Very important to talk about unity and bringing together Republicans and Democrats together and to stop fighting so dang much. And stop politicizing everything.”

Democrats and Democratic-leaning independents (56%) are more likely than Republicans and Republican leaners (44%) to say they’ve given the three-years-off presidential election some thought. At the same time, though, those who align with the Democratic Party are a bit less likely to have a candidate in mind who they’d like to see run (30% among Democrats and Democratic-leaners vs. 36% among Republicans and Republican-leaners).

What traits, attributes or views do Americans think the next president should have?

Across party lines, though, the most frequently sought attributes in a president are quite consistent. Honesty tops the list for both parties, and although those aligned with Democrats are more apt to be looking for a compassionate or empathetic candidate (12% vs. 6%), the shares seeking other top traits are fairly similar across parties.

In their own words, here’s what Americans with a candidate in mind say about the people they’d like to see run for the White House.

The-CNN-Wire
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‘Maybe we’ll never take it down’: Trump compares White House UFC arena to Eiffel Tower, says it could be permanent

Construction continues on a venue for the upcoming UFC match on the South Lawn of the White House on June 1, 2026 in Washington, DC. (Andrew Harnik/Getty Images)(WASHINGTON) -- President Donald Trump is floating the possibility of keeping the UFC arena on the White House South Lawn -- built for a series of fights on his birthday and Flag Day -- permanently.In a video posted to his official TikTok account Tuesday evening, Trump sat in the Oval Office and said that the Eiffel Tower in Paris was supposed to be a temporary structure, but that France kept it up -- suggesting that the UFC arena is "quite attractive to a lot of people" so "maybe we'll never ever take it down.""People don't know that in Paris, France, the Eiffel Tower, 1889 it was built. It was supposed to be taken down immediately after the world's fair, and then they said: 'leave it up a little bit longer, and then they said, 'let's leave it up longer and longer and longer,'" Trump said in the video."Well, they never took it down, and you know we're building something in front of the White House that's quite attractive to a lot of people. Really, it's going to have the big UFC fight on June 14, and I'm looking at it and maybe we'll never ever take it down," Trump added.The Eiffel Tower was constructed for the 1889 World Exhibition, and was only meant to stay up for 20 years -- until 1909, according to the Eiffel Tower's website. Yet the tower's architect Gustave Eiffel fought to keep the tower intact, according to the website.The "UFC Freedom Fights 250" will take place on June 14 and feature a lightweight title matchup between undisputed champion Ilia Topuria and interim title holder Justin Gaethje alongside four other fights.The arena is visible from the White House North Lawn, cresting over the historic West Wing and Executive Residence.The White House South Lawn, where the arena is located, is a place often utilized by presidents.Trump and past presidents depart and arrive on Marine One from the lawn ahead of any travel to Joint Base Andrews -- an opportunity for members of the media to shout questions to the president as he moves from the White House to his helicopter. These arrivals and departures have been closed to the press since the week of May 20, when construction on the arena began.Other events, including the White House Easter Egg Roll and the annual Congressional Picnic, which was just held in May, are traditionally hosted on the South Lawn, too.ABC News' Sarah Beth Hensley contributed to this report.Copyright © 2026, ABC Audio. All rights reserved.
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