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March Madness surges to its best TV start with viewership up 5%

NEW YORK (AP) — The NCAA Tournament is off to its best start on record.

The tournament averaged 9.8 million for the first three days (the First Four on Tuesday and Wednesday along with Thursday’s first round) according to Nielsen, a 5% increase from last year. CBS and TNT began showing all of the games in 2011 after CBS had done early rounds in regional windows from 1991 through 2010.

Thursday’s opening round games across CBS, TBS, TNT and truTV averaged 9.8 million viewers, according to Nielsen, a 6% increase over last year.

The primetime games — which included VCU’s 82-78 win over North Carolina — averaged 12.5 million, making it the most-watched first-round window in NCAA Tournament history.

Tuesday and Wednesday’s First Four games totaled 7.5 million on truTV. Miami (Ohio’s) 89-79 victory over SMU on Wednesday averaged 2.8 million, making the most-watched First Four game when they take place in Dayton, Ohio. The 2021 First Four took place throughout Indiana because of COVID-19, and the games were all on a Thursday.

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AP March Madness: https://apnews.com/hub/march-madness

Hawkeyes are set to play Vanderbilt in a November women’s basketball game in Sioux City, Iowa

SIOUX CITY, Iowa (AP) — Vanderbilt and Iowa, both ranked in the top 10 late last season, will meet in a women's basketball game early next season in northwest Iowa, the schools announced Tuesday. The neutral-site game is set for Nov. 15 at the Tyson Events Center, which is 290 miles from Carver-Hawkeye Arena in Iowa City. Vanderbilt is 4-0 all-time against the Hawkeyes. This will be the teams' first meeting since 1997. The Commodores are expected to return national scoring leader Mikayla Blakes. She averaged 27 points per game and was Southeastern Conference player of the year. Vanderbilt was ranked as high as No. 5 and finished No. 10 with a 29-5 record after reaching the NCAA Sweet 16.
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