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What the jobs report can’t tell us about the confounding economic moment

By CNN

US economy unexpectedly loses 23,000 jobs in July

(CNN) — Scan the topline numbers of this month’s jobs report, and you’ll wind up with two wildly different impressions.

The first – that the economy lost 23,000 jobs in July – is bad news. We expected a gain of 95,000 jobs and sank into the red instead.

Then there’s the second figure: a 4.1% unemployment rate, down from 4.2% in June. Historically, that’s quite low. And it reflects a market that’s stable for most people who are looking for or already in jobs.

What’s going on? My inbox quickly filled with answers: The jobs report was “bleak.” It was “shocking.” The labor market was “on life support.” Others were more hopeful, with takes that boiled down to “low hire, low fire.”

So which story about this economic moment is true?

Some version of both, with all the frustrations and unknowns that come along.

The July report didn’t wipe away the economy’s underlying strength. Consumer spending continues to be a bright spot. Wars, tariffs and years of uncertainty haven’t knocked a $31 trillion economy into a recession. Even genuinely worrisome revisions – the economy added 103,000 fewer jobs than we thought in May and June – aren’t signaling massive layoffs.

Zoom in, and the hazards are clear. The unemployment rate fell because tens of thousands of people gave up on looking for jobs altogether. Wages are still being eaten up by inflation. Leisure and hospitality jobs somehow fell during the World Cup.

And here’s what else is going on.

The economy feels so perpetually uncertain, fragile and contradictory that shifts in any direction feel really consequential. We’re desperate for a clear read on what’s happening to make the best choices for our futures. If you’re a policymaker or central banker, you also need that clarity to make decisions for the whole country.

We don’t know if this report exposed deeper cracks in the job market that could swallow up peoples’ livelihoods. AI could be one culprit, prompting people to hunt for work they think is insulated from its rapid growth. At the same time, AI could be jeopardizing jobs in ways we don’t yet understand.

We don’t know if these numbers change the Federal Reserve’s calculus on whether, or when, to raise interest rates. We don’t know if these numbers will get revised all over again in a month.

What we do know is that the confusion is exhausting. And it probably feels familiar if you’ve applied to dozens of jobs without a callback. Or if the industry you thought you could rely on (hospitality? insurance? local government?) is shrinking when you’re trying to help it grow. Or if you’re afraid to leave a bad job in case you can’t find a new one.

If anything, today’s report held up a mirror to what so many people experience every day. To the challenges of getting policy right. To our craving to make sense of it all.

The economy’s fundamental strength is still there. And so are the major structural problems – cost of living, housing, childcare, wage gaps – that define what this moment feels like. Maybe the data, month by month, will start to carry us in one direction or another.

In the meantime, this is where we’re stuck.

The-CNN-Wire
™ & © 2026 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

‘Aura farming’ began as a meme. Latin American youth have turned it into a competitive sport

By CNN
(CNN) — A group of rowdy spectators gathers in a public square, encircling two young men facing each other with intense looks in their eyes. The crowd points their phones at the pair, who are alternating between short dances, rhythmic movements, and striking poses.This is not a scene from “Zoolander;” the crowd is attending a championship of “aura” in Costa Rica’s capital, San Jose, according to videos posted to TikTok and Instagram.Tuesday’s event at the University of Costa Rica is one of many so-called “aura battles” that have taken off in Latin American countries, including Mexico, Argentina, and Brazil. The contests appear to be designed for virality, with young competitors often demonstrating exaggerated versions of popular TikTok dance moves for the audience.Outrageousness seems to be the point of these battles, which have no apparent criteria, judges, or rules. Instead, contestants compete for crowd reaction and are rewarded with attention and, in some cases, small cash prizes.The phenomenon may have a special appeal to youth in the region due to a culture of assembling in public areas, Frederick Luis Aldama, a humanities professor at the University of Texas at Austin, told CNN.“These are definitely collective and public and person to person, and because in Latin America, we have a long history of the plaza, of the courtyard, of the gathering in the parks,” Aldama explained.They also provide a free, nonviolent space for youth to seek human connection among their peers and may reflect a desire to disconnect from technology and be present, he said.Aldama happened to witness one such “aura battle” in Mexico City’s Parque México.“What I noticed was completely against what I had been trained to think would be the winner, which is someone who was doing a more high-intensity kind of move,” he said. “I realized that the one that won was the one who just brought the kind of aura, the glow of absolute total composure.”Taking inspiration from ‘aura farming’The battle’s precursor comes from “aura farming,” a term that has taken renewed meaning online in recent years.“Aura farming” is described by the Merriam Webster dictionary as “the act of doing something to look cool, impressive, stylish, etc., especially — and importantly — without trying too hard.”The phrase first surfaced in early 2024 and has grown in popularity since, according to Know Your Meme. It reached a wider audience the following year through viral videos featuring an 11-year-old Indonesian boy named Rayyan Arkan Dikha, dancing at the front of a boat.With a steely disposition, Dikha is seen in the videos standing at the very front of a thin boat, executing a repetitive series of dance moves as a line of rowers propel them through a river. As the videos quickly gained traction, commenters and other social media users remarked on the high levels of “aura” possessed by Dikha.Since then, Dikha has accrued thousands of followers on Instagram and was named a tourism ambassador for his home province of Riau.As his performance amassed millions of views, the term “aura farming” began frequently appearing across the internet: from video edits glorifying anime characters to X posts celebrating athletes or celebrities.‘They become a character’“Aura battles” have begun appearing in public spaces across Latin American countries, often organized by local content creators and engineered for maximum virality. Videos of the competitions have received hundreds of thousands of views on social media.Victor Gabriel Tourinho Camargo, a Brazilian content creator known as Uvitinho, organized several tournaments in the city of Suzano.More than 200 people participated, Uvitinho said. Videos showed the participants packed into a park, including one dressed as a sheikh with a briefcase full of Brazilian reais.“The aura farming championship was something created with the focus of taking something popular on the internet and bringing it to reality, mixing it with childhood games and showing people and children that there is still hope for a more real life with genuine moments,” Uvitinho told CNN.“There was a mix of shy, antisocial and extroverted people… and in that moment, they all put aside all that, played together, and made friends,” he added.Mexican YouTuber Alex Crashers described encountering an aura battle in Mexico in a video shared this week. “Even though it seems silly, I got hyped every time someone pulled off a new move,” he said.Argentinian content creator Cielo, known as Cieloween, helped organize an “aura battle” in Chinatown in Buenos Aires scheduled for this Saturday after watching viral videos of a previous battle in the coastal city of Mar del Plata just days before. “The concept of ‘aura farming’ has been around for a while, but now the competition aspect has started to take off,” she told CNN.In many ways, the events resemble past versions of youth “battles” in which competitors were equipped with Pokémon cards, Beyblades or rap verses.Cieloween explained that the moves shown by participants vary widely. “It depends on the person and what they want to show. Some are more serious, while others are more humorous and entertaining. It depends on the person and the character they want to portray, because ultimately, they become a character,” she said.Cieloween said she doesn’t know how many people will attend Saturday’s event, but that the goal is to build community. “That’s what it’s all about: meeting people, being together, connecting with people who share your interests. Making friends, laughing. That’s what we’re going for,” she said.But the showcase has also attracted skeptics.The battle at the University of Costa Rica gained significant attention, with some viewers leaving comments on the videos over the spectacle.In the Brazilian city of Cuiabá, the mayor, Abílio Brunini, prohibited one such championship from taking place in the city’s main public space. “I believe that, in the future, the people who participate in this game will feel very ashamed,” he said.Still, social media videos showed individuals defiantly competing in front of the City Hall building in July.Despite some derision, the competitions have continued as participants embrace the absurdity and young people seek connection. “All this stuff that’s thrown at them, having gone through lockdown, having been like pulled away from these so-called third spaces, these plazas, these places of engagement. No wonder it’s coming back like a storm,” Aldama, the University of Texas professor, told CNN.He compares the criticism to the backlash faced by the Australian breakdancer Raygun, who was mocked for her viral Olympic performance.“There’s always going to be that negativity,” Aldama said. “But what I saw and experienced was really working-class youth, especially in Latin America, gathering to celebrate something joyful.”The-CNN-Wire™ & © 2026 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.
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