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The US has stepped in to buy Japanese yen. Why?

(CNN) — The United States bought the Japanese yen for the first time in more than a decade as “a signal of friendship,” President Donald Trump said Sunday. The rare bilateral intervention in Japan’s currency market was designed to prop up the yen from its 40-year low against the dollar.

“They have a weakening yen, and they wanted a little bit of help. And we’re always there for Japan,” Trump told reporters aboard Air Force One.

Trump’s comment confirmed the Friday joint action by the US and Japan to reverse the continuing weakening of the yen, whose depreciation has been exacerbated this year by increasing energy costs due to the Iran war.

The US has interests in shoring up the yen because a stronger dollar makes American exports pricier for foreign consumers. Similarly, while a weak yen benefits Japanese exporters – and foreign tourists who go to Japan – it also increases the cost of imports like oil and gas, fueling inflation.

Japan’s Finance Minister Satsuki Katayama said in a Monday statement that the Friday action “countered excessive volatility and disorderly movements in the Japanese yen in recent months.”

The Financial Times first reported Friday that the Federal Reserve Bank of New York sold euros for yen on behalf of the Treasury Department, citing people familiar with the matter.

Trump said Sunday that supporting the yen would be “good for the world economy,” and that the US would benefit financially from the move without explaining how.

Treasury Secretary Scott Bessent also noted the intervention on X on Sunday, saying the Treasury Department “will not hesitate to participate in further joint intervention.”

“We strongly support Japan’s decisive market and monetary steps to correct the substantial undervaluation of the yen,” he said.

A Reuters photograph from President Trump’s cabinet ​meeting at Camp David on Friday showed Bessent had written on his notepad a “to-do” list of the incoming US purchase.

Taken over Bessent’s shoulder during an on-the-record portion of the meeting, the Camp David ​notepad bore the underscored words “To Do” followed by “Buy Japanese Yen (JPY) $5-10 bil.”

How did the yen get here?

Despite being one of the world’s top economies, Japan has long struggled with a weak yen. Owing to a recession and chronic deflation in the 1990s, Japan had kept its interest rates as low as zero or negative in the hope of rejuvenating the economy since then through the 2010s.

Even though Japan raised its interest rates in 2024, the yen has continued to decline as they remain lower compared to the rest of the world, as Western central banks aggresively hiked rates to fight inflation.

“Japan’s persistently low interest rates relative to those abroad, especially in the US, have encouraged international investors to borrow – or short – the yen and invest the proceeds in higher-yielding currencies,” said Hung Tran, a nonresident senior fellow at US think tank Atlantic Council and a former deputy director at the International Monetary Fund, in a report last month.

Additionally, substantial outward investment by Japanese companies, as well as foreign earnings of these firms remaining overseas, continued to weigh on the yen, Tran added.

For a country dependent on energy and food imports like Japan, the Iran war this year also posed outsized impacts, as it fights rising cost of living.

“Rising oil and gas prices worsen the trade balance and generate inflationary pressures,” said Sayuri Shirai, an economics professor at Keio University in Tokyo and a former board member of the Bank of Japan.

Such inflation suppresses purchasing power and limits economic momentum, providing limited support for a yen rebound, she explained in an analysis on the Australian National University’s East Asia Forum.

Could it reverse yen’s depreciation?

The Bank of Japan, the country’s central bank, had intervened in the markets to boost the yen in late April. While the earlier move briefly propped up the currency, it proved to be a temporary success.

Analysts are less optimistic that the latest intervention could fundamentally alter the broader course of the yen’s weakening.

Shusuke Yamada, chief foreign exchange and interest rate strategist of Japan at Bank of America Securities, said the conventional view is that foreign exchange intervention could “only buy time” in a Friday report.

For now, the yen has appreciated by a similar scale on the first day of intervention as it did during the previous episode. But the impact of the latest move is expected to be greater, given the historic joint nature of the intervention, British bank Barclays said in a Monday research note.

“Even if the JPY were to strengthen further in the near term, we continue to believe that longer-term downward pressures remain in place,” it said, referring to the currency.

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Target se disculpa por disfraz de payaso para niños de Halloween tras la polémica

Target se disculpó el lunes y anunció que había retirado de la venta un disfraz de Halloween que representaba a un payaso de circo que, según los críticos, evocaba la práctica de pintarse la cara de negro y los espectáculos de juglares.El producto, vendido como el “Disfraz de payaso de circo para niños que brilla bajo luz negra” para Halloween, provocó una fuerte reacción en las redes sociales, y algunos consumidores afirmaron que se parecía a una caricatura racista.“Como empresa, sabemos que nos equivocamos y lo lamentamos profundamente”, declaró Target en un comunicado. “El disfraz es ofensivo y nunca debió haber formado parte de nuestro catálogo. Ya no está a la venta”.Este es el último quebradero de cabeza para la imagen pública de la cadena minorista estadounidense, que intenta enderezar el rumbo tras un periodo de bajas ventas.La compañía también ha recibido críticas por la gestión de los productos de su Colección Orgullo 2023 y por los cambios en sus iniciativas de diversidad, equidad e inclusión tras el regreso del presidente Donald Trump a la Casa Blanca.Target declinó hacer comentarios sobre quién diseñó el producto —que se vendió bajo las marcas de temporada Hyde y EEK Boutique— o sobre el proceso por el cual se aprobó su venta.En su comunicado, Target afirmó que estaba “analizando detenidamente cómo ocurrió esto y qué cambios son necesarios”.Algunos compradores afroamericanos, que se sintieron marginados tras los retrocesos en materia de diversidad, equidad e inclusión (DEI) de Target en 2025, expresaron su decepción el lunes.Sheletta Brundidge, empresaria del área de Minneapolis, considera que el disfraz es una consecuencia indirecta de la decisión sobre DEI. “Redujeron la diversidad”, indicó, “así que, ¿quién está ahora para decir: “Esto está mal”?”.En su comunicado, Target reconoció que el disfraz era “especialmente hiriente para nuestros clientes, miembros del equipo y socios negros”.Aunque Hyde y EEK son marcas propiedad de Target, sus productos se han revendido en sitios web de minoristas como Walmart y Amazon, así como en la plataforma Etsy. Reuters no encontró el artículo en cuestión en dichos sitios.Una portavoz de Walmart declaró desconocer que se estuviera vendiendo. Amazon y Etsy no respondieron de inmediato a las solicitudes de comentarios.Target, que ha encadenado dos trimestres consecutivos con excelentes resultados, está empezando a ver los frutos de sus esfuerzos por bajar los precios y renovar su mercancía, y su nuevo director ejecutivo, Michael Fiddelke, ya ha recibido elogios de Wall Street.Pero la compañía, que no puede competir con Walmart y Costco en precio, tiene poco margen de error en lo que respecta a fallos de gestión o de imagen, declaró Brett Husslein, analista de Morningstar.“Ahora que Target empieza a recuperar terreno en la recuperación de su reputación de marca, este es precisamente el tipo de cosas que quieren evitar”, comentó, y añadió que cualquier obstáculo, ya sea de índole visual, administrativa o macroeconómica, “podría provocar mayores pérdidas de cuota de mercado”.Las acciones de Target subieron un 2,7 % en la sesión de la tarde.The-CNN-Wire™ & © 2026 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.
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