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After a tragic plane crash killed the entire US figure skating team, Peggy Fleming carried a nation’s hopes

(CNN) — Watch the CNN Original Series “Decades in Sports,” which will be premiering on August 2 and available to stream on the CNN app the next day. Across six episodes, the series explores the defining moments, athletes and cultural shifts that shaped sports over the past six decades, from the television revolution and Civil Rights Movement of the 1960s, right up to the impact of social media on today’s biggest sports stars.

Perhaps no athlete had a bigger impact on their sport than Peggy Fleming did for figure skating in the 1960s.

For any athlete, heading into an Olympic Games with the hopes of a nation on their shoulders is a heavy burden to carry. Add to that a devastating tragedy that takes the lives of almost all of their contemporaries, and it’s an entirely different proposition altogether.

This is the burden a 19-year-old Fleming had to carry heading into the 1968 Winter Olympics in Grenoble.

Rewind seven years prior to February 14, 1961, and the US figure skating team was boarding Sabena Flight 548 from New York bound for Brussels, with their final destination being Prague, Czechoslovakia, where the World Figure Skating Championships were being held.

They were looking to defend the world title Carol Heiss had won for a fifth straight time a year prior, but tragically, the team never got the chance, as the Boeing 707 operating the flight crashed on approach to Brussels Airport and killed the entire US figure skating team.

The nation had just lost 18 of its most promising skaters, while 16 others, including family members, officials, judges and coaches – including Fleming’s own coach, Bill Kipp – all perished in the crash.

To this day, it remains one of the greatest tragedies in the nation’s sporting history. US figure skating was decimated overnight, and as USA Today sports columnist Christine Brennan highlights in the series: “All the young women who would have been the stars in ’62, ’63 and ’64 (were) gone.”

All of a sudden, the hopes of a nation lay on Fleming’s young shoulders, and as Brennan explains, “they rush her along quicker because there’s no one else,” adding, “she is the hope for the American future. The pressure was enormous.”

From tragedy to triumph

After the tragedy, attention quickly turns to how US figure skating would rebuild and maintain the dominance it enjoyed throughout the 1950s.

The program already had Fleming as a promising young talent, but many top US coaches – including Kipp – were all gone.

So a new wave of foreign coaches made their way across the Atlantic, most notably, Italian Carlo Fassi, a bronze medalist at the 1953 World Championships in Davos, Switzerland, who was now Fleming’s new coach.

As soon as Fassi came over to the US, Fleming’s “life is changed immeasurably,” says Brennan, who also goes on to highlight that the 1964 Winter Olympics came “way too soon” for Fleming, who competed at just 15.

However, after winning five straight national titles and back-to-back world titles on route to the 1968 Olympics, it was clear that Fleming was now the best figure skater in the world.

But the Games in Grenoble brought an entirely different degree of pressure for the 19 year old, as she was skating for an entire nation yearning to see the US reclaim gold on the world stage.

She was also doing it for the 18 skaters who were killed seven years earlier and never made it there, and for coach Kipp, who never lived to see what she became.

Everything Fleming had worked for since she was 12 had built up to this moment, and as Brennan says, “Peggy has said herself to me, ‘Every tiny muscle on your face is visible on the ice. There’s no helmet, there’s no big uniform, there’s no teammates – it’s you.’”

Despite all this, Fleming delivered on that special night in Grenoble and captured gold with a “grace and serenity that was almost goddess-like,” says Kathrine Switzer, the first official female entrant to the Boston Marathon.

Remarkably, it was the only gold medal the US took home from those Games.

Chartreuse dress dazzled tv screens

In the 1960’s, the advent of television had a massive effect on how people consumed sports. Athletes were no longer figures of our imagination, they could now be seen with our very own eyes.

The 1960 Olympics in Rome was the first to be broadcast widespread on television in the US, but as Brennan explains in the series, “By 1968, more and more Americans were getting color TV, and there were Americans tuning their television to the color of Peggy Fleming’s dress.

“This was a watershed moment in American cultural history,” she says.

Fleming later said that her mother chose the chartreuse dress for her after reading about the history of Grenoble, as she thought it would endear her to the French people. But it did much more, it captured the hearts of millions of people across the world.

US figure skating was on the verge of collapse after the tragic 1961 plane crash that wiped out its entire program – Peggy Fleming was the key figure who helped rebuild it in just seven short years.

Few athletes have been more transformative for their sport than Fleming was for US skating during the 1960s, and as Brennan highlights, “She dropped into American living rooms while literally rising from the ashes of one of the greatest tragedies in American sports history.

“It’s a story linked in tragedy, but it’s also a story of the ultimate triumph in sports.”

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Want to buy a sports team? You better hurry, and bring a ton of cash

(CNN) — The Los Angeles Lakers, the Super Bowl champion Seattle Seahawks, a chunk of the New York Yankees. Teams are turning over at a rapid pace, driving valuations to stratospheric heights.One reason for the sales boom you might expect: There are an ever-increasing number of billionaires with the resources to buy teams. More demand, plus a limited supply of teams, equals higher prices.But experts also offered a surprising reason: artificial intelligence. Sports is believed to be a relatively AI-proof investment. Teams are not likely to be upended by the game-changing technology the way other investments might be.“I’m willing to bet odds are greater that in 100 years that the Yankees will be here compared to IBM being here,” said Sal Galatioto, a leading investment banker in the field of selling sports teams.Galatioto has been negotiating deals to buy teams, or a stake in teams, for 30 years. He said he’s never been busier.“People have never bought teams for cash returns,” he said. “You bought it for long-term appreciation, and ego gratification and scarcity value. You bought it like fine art. Now it’s a hedge against technology disruption.”There are a number of other businesses that may be AI-proof or even benefit from its growth, such as electric utilities, said Victor Matheson, an economics professor at the College of the Holy Cross and an expert in sports business. But he says sports teams are much “sexier.”“No one has ever dreamed of being CEO of (electric company) National Grid,” Matheson said. “But everyone dreamed of being the owner or manager of the Yankees”The gold rush is tangibleJust this month, former Disney CEO Bob Iger and venture capitalist Josh Kushner agreed to buy a controlling interest in the Lakers, in a deal valuing the team at a record $12.5 billion. Fenway Sports Group, which also owns the Boston Red Sox, reportedly sold 40% of Premier League club Liverpool to a consortium that includes Amazon founder Jeff Bezos.And last week, Major League Baseball approved the $3.9 billion sale of the San Diego Padres to a private equity billionaire and his wife. That beats the $2.4 billion hedge fund manager Steve Cohen paid for the New York Mets in 2020. Meanwhile, the National Football League moved closer to approving a record $9.6 billion sale for the Seattle Seahawks.On Friday, the NBA’s Minnesota Timberwolves and WNBA’s Lynx were sold in a deal valued at $4.5 billion.And baseball’s most valuable team, the Yankees, agreed this month to a $2.6 billion injection from Apollo Global Management, a private equity firm, for a minority stake in the team.Private equity’s growing interest in sports teams is another sign of the buying boom, said Irwin Kirshner, the head of the sports law group at the law firm Herrick Feinstein.“Every year (valuations) seems to go up more, and so I think private equity started to recognize the value of this opportunity,” Kirshner said.Media rights, sports betting help drive growthThe value of live sports broadcasts has never been higher. In the age of on-demand viewership, sports broadcasts are one of the only things people will watch with advertisements. The entry of streaming services such as Amazon, Apple and Netflix have only increased the rights fees.“Who knows what new technology will come out to distribute the games,” said Galatioto. “If you own the content, it doesn’t matter how it’s distributed.”Sports betting, legalized in a 2018 Supreme Court decision, has growing mainstream appeal, supercharging viewership. When people have money riding on an event, they’re more likely to watch two teams they otherwise would have little interest in.“You might have as much as a billion dollars a year in total gambling money being handed over to the teams and leagues,” said Matheson, including a new pool of sponsors. “And there’s the thought that people who are gambling more are more likely to tune in, which means more butts in the seats, as well as more eyeballs on the TVs.”Lastly, sports teams are a limited commodity — there are only so many available for sale.Some, like the Padres, only go on the block when their owner passes away. But there are also teams like the NFL’s New York Giants, who have been under the control of the Mara family for more than a century, that are willing to sell off a portion of their team.Selling minority stakes in sports teams is nothing new, but the practice has become more common. And the makeup of the buyers is also becoming broader: American investors are swallowing up European soccer clubs, while North American sports clubs are getting purchased by foreign investors.Many of these owners are counting on one fact: Even if they overpay or lose money in the short term, eventually selling the team will result in a big payday.“You can afford to overpay as long as you believe that there will be people in the future willing to overpay by at least as much or more,” said Matheson.The-CNN-Wire™ & © 2026 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.
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