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Taylor Swift and Travis Kelce married in ceremony officiated by Adam Sandler

After months of speculation and predictions, Taylor Swift and Travis Kelce were married as they celebrated their wedding with hundreds of guests Friday at Madison Square Garden in New York City.

A representative for Swift confirmed in a statement provided to CBS News that the two were married in a ceremony officiated by comedian Adam Sandler. He was described by the representative as a “friend” of the couple. 

The couple had no bridesmaids or groomsmen. Swift’s brother, Austin Swift, served as her “Man of Honor,” the representative said, while Kelce’s brother, retired NFL offensive lineman Jason Kelce, served as Kelce’s best man. 

According to Swift’s representative, her wedding dress was created by Christian Dior Haute Couture.   

In a now deleted X post, AMC CEO Adam Aron, one of the guests, shared that the couple transformed the venue into a “secret garden,” complete with large photos of Swift and Kelce at every age.

The vows the bride and groom wrote were “emotional” and “charming,” Aron said.

Camera crews caught Robin Gentry, Swift’s aunt leaving the venue.

“They cried, and they laughed and they danced, and they hugged and they kissed,” Gentry said.

Social media posts showed peach-colored carpet and drapes, and a party favor with the lyrics from the Swift song “Blank Space,” “So it’s gonna be forever.”

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The Empire State Building is seen in the distance as people take photos of a giant screen showing the message “JUST&T MARRIED!” July 3, 2026. 

CHARLY TRIBALLEAU /AFP via Getty Images

A jumbotron outside Madison Square Garden lit up with the words, “JUST&T MARRIED!” following the news. The Empire State Building also announced on social media that it had lit up in “something blue” in celebration of the wedding. 

The couple welcomed around 1,000 guests at Madison Square Garden to celebrate their marriage, according to law enforcement sources familiar with the security planning. 

Taylor Swift and Travis Kelce
Members of the media gather outside Madison Square Garden, the venue for the wedding celebrations of Taylor Swift and Travis Kelce, in New York City on July 3, 2026. 

ANGELA WEISS /AFP via Getty Images

Large black SUVs were seen starting to arrive at the famous venue shortly after 3 p.m. ET, pulling into white tents set up outside. The plans included a cocktail hour, ceremony and then a reception, with the celebration expected to stretch into the early hours Saturday, the sources told CBS News. 

A large crowd of onlookers and fans lined the streets near the arena, holding signs of support and hoping to catch a glimpse of those attending the wedding. Some of the guests spotted arriving included actors Hugh Grant, Jason Sudeikis and Ethan Hawke, soccer star Abby Wambach, sports broadcaster Joe Buck, musician Benson Boone, NFL star Cooper Kupp, and Paulina Gretzky, daughter of hockey legend Wayne Gretzky. 

Hugh Grant
Hugh Grant and Anna Elisabet Eberstein arrive at Madison Square Garden on July 2, 2026, in New York City. 

Roy Rochlin / Getty Images

New York City Prepares For Rumored Taylor Swift And Travis Kelce Wedding
Abby Wambach and Glennon Doyle arrive at Madison Square Garden on July 3, 2026, in New York City. 

Roy Rochlin / Getty Images

A rehearsal dinner was held at MSG Thursday, with about 100 family and friends on the guest list. Some of Swift’s friends, including Lena Dunham and her childhood friend, Abigail Anderson Berard, were spotted arriving for the dinner, USA Today Taylor Swift reporter Bryan West told “CBS Mornings” Friday.

Both private security and the New York City Police Department were in place at Madison Square Garden. There are 135 officers assigned around the venue Friday, law enforcement sources said.

Streets directly around MSG were closed, and there were police barricades blocking pedestrians from camping out on the sidewalks nearby. 

Swift-Kelce Wedding Celebrations
Onlookers are standing behind barriers at Madison Square Garden ahead of the wedding of Taylor Swift and Travis Kelce. July 3, 2026. 

Tom Weller/picture alliance via Getty Images

The event featured musical entertainment, and crews built a massive set inside the arena for the occasion.

“This is going to be an absolute, spectacular blowout,” People magazine editor-in-chief Charlotte Triggs told “CBS Mornings” on Thursday. “According to a source, it doesn’t look at all the same inside. They’ve completely transformed it.” 

Details from inside the venue were hard to come by. But reporters had been watching for days as a parade of 18-wheelers delivered and unloaded supplies, mostly under wraps. 

Madison Square Garden, ahead of a reported wedding between Taylor Swift and Travis Kelce
Workers hang draperies inside Madison Square Garden ahead of the wedding of Taylor Swift and Travis Kelce as members of the armed forces stand outside. in New York City, July 2, 2026.

Christian Monterrosa / REUTERS

It was safe to assume the famed basketball arena and concert venue was decked out for a one-of-a-kind celebration, celebrity event planners told CBS News, with one comparing the process to producing a “blockbuster movie.”

West predicted there would be a bucolic garden theme. Watching as things were unloaded, West said he saw a bar stretcher labeled “trees.”

“So I’m picturing kind of like a forest or a garden,” he said.

Triggs said Swift’s familiarity with Madison Square Garden made it an appealing option for the couple.

“I think for most people, this seems like the weirdest choice in the world, but for her, this is spot-on. It has total security. Also keep in mind, she’s very familiar with it. She performed there multiple times,” Triggs said.

The extravagant affair came three years after Kelce attended one of Swift’s Eras Tour shows in Kansas City — and called her out on his podcast after he didn’t get to meet her. 

Taylor Swift and Travis Kelce’s relationship history

The Kansas City Chiefs tight end shared his disappointment about not meeting Swift on “New Heights,” the podcast he does with his brother, former Philadelphia Eagles star Jason Kelce.

“I was a little butthurt I didn’t get to hand her one of the bracelets I made for her,” he said, explaining he had a friendship bracelet with his phone number on it to give her. 

That clip made it to Swift’s mom, Andrea, who would encourage her to meet Kelce. Swift was initially hesitant about dating an athlete, she said in the “Taylor Swift: The End of an Era” docuseries, thinking she wouldn’t know what to talk about.

But she soon learned she had plenty in common with Kelce. 

“It’s shocking how many similarities we have towards our jobs and how we view them, and how we view each other,” Swift said in episode 4 of the docuseries. “We both have jobs where we go out in NFL stadiums and we entertain people for three and a half hours — his with considerably more violence than mine, but he’s not in heels.”

Swift said that while she had trouble maintaining a relationship in the past during a tour, she didn’t have that problem with Kelce. 

Each of their passions “fuel each other,” she said. “Ultimately, we love cheering each other on.”

Fans took notice as Swift showed up to cheer Kelce on at NFL games, including the Super Bowl, and as Kelce attended several Eras Tour concerts, even making a surprise appearance on stage at a June 2024 show in London.

Travis Kelce and Taylor Swift at the Super Bowl in 2024
Travis Kelce and Taylor Swift embrace following the Kansas City Chiefs’ victory over the San Francisco 49ers in Super Bowl LVIII in Las Vegas on Feb. 11, 2024. 

Erick W. Rasco/Sports Illustrated via Getty Images

The duo announced their engagement last August in a joint Instagram post captioned: “Your English teacher and your gym teacher are getting married.”

In another clip from the docuseries, Swift described how she couldn’t have imagined the way her relationship began with Kelce. 

“If you ever would have told me that the most meaningful relationship I would ever have would start with a man saying that he was butthurt that I didn’t want to meet him, like, unbelievable,” she said.

What’s next after Taylor Swift and Travis Kelce’s wedding? 

Swift and Kelce haven’t shared a honeymoon destination or other post-wedding plans, but Britney Spanos, a journalist and professor at New York University who teaches a course about the pop star, said she thinks “there’s probably new music on the way.” 

“If we know anything about Taylor, especially the last six years of her career, she’s constantly writing,” Spanos told “CBS Saturday Morning.” Spanos speculated that any new music could focus on Swift’s life and relationship, giving fans “glimpses within the private life of her and Travis.” 

The couple may also “continue to combine their powers,” Spanos said. 

“What they have aimed to do so far is to find ways to meet each other in the middle between football and pop music,” Spanos said. “So, I think we’re going to keep seeing ways they’re going to integrate each other into their lives.” 

‘Aura farming’ began as a meme. Latin American youth have turned it into a competitive sport

(CNN) — A group of rowdy spectators gathers in a public square, encircling two young men facing each other with intense looks in their eyes. The crowd points their phones at the pair, who are alternating between short dances, rhythmic movements, and striking poses.This is not a scene from “Zoolander;” the crowd is attending a championship of “aura” in Costa Rica’s capital, San Jose, according to videos posted to TikTok and Instagram.Tuesday’s event at the University of Costa Rica is one of many so-called “aura battles” that have taken off in Latin American countries, including Mexico, Argentina, and Brazil. The contests appear to be designed for virality, with young competitors often demonstrating exaggerated versions of popular TikTok dance moves for the audience.Outrageousness seems to be the point of these battles, which have no apparent criteria, judges, or rules. Instead, contestants compete for crowd reaction and are rewarded with attention and, in some cases, small cash prizes.The phenomenon may have a special appeal to youth in the region due to a culture of assembling in public areas, Frederick Luis Aldama, a humanities professor at the University of Texas at Austin, told CNN.“These are definitely collective and public and person to person, and because in Latin America, we have a long history of the plaza, of the courtyard, of the gathering in the parks,” Aldama explained.They also provide a free, nonviolent space for youth to seek human connection among their peers and may reflect a desire to disconnect from technology and be present, he said.Aldama happened to witness one such “aura battle” in Mexico City’s Parque México.“What I noticed was completely against what I had been trained to think would be the winner, which is someone who was doing a more high-intensity kind of move,” he said. “I realized that the one that won was the one who just brought the kind of aura, the glow of absolute total composure.”Taking inspiration from ‘aura farming’The battle’s precursor comes from “aura farming,” a term that has taken renewed meaning online in recent years.“Aura farming” is described by the Merriam Webster dictionary as “the act of doing something to look cool, impressive, stylish, etc., especially — and importantly — without trying too hard.”The phrase first surfaced in early 2024 and has grown in popularity since, according to Know Your Meme. It reached a wider audience the following year through viral videos featuring an 11-year-old Indonesian boy named Rayyan Arkan Dikha, dancing at the front of a boat.With a steely disposition, Dikha is seen in the videos standing at the very front of a thin boat, executing a repetitive series of dance moves as a line of rowers propel them through a river. As the videos quickly gained traction, commenters and other social media users remarked on the high levels of “aura” possessed by Dikha.Since then, Dikha has accrued thousands of followers on Instagram and was named a tourism ambassador for his home province of Riau.As his performance amassed millions of views, the term “aura farming” began frequently appearing across the internet: from video edits glorifying anime characters to X posts celebrating athletes or celebrities.‘They become a character’“Aura battles” have begun appearing in public spaces across Latin American countries, often organized by local content creators and engineered for maximum virality. Videos of the competitions have received hundreds of thousands of views on social media.Victor Gabriel Tourinho Camargo, a Brazilian content creator known as Uvitinho, organized several tournaments in the city of Suzano.More than 200 people participated, Uvitinho said. Videos showed the participants packed into a park, including one dressed as a sheikh with a briefcase full of Brazilian reais.“The aura farming championship was something created with the focus of taking something popular on the internet and bringing it to reality, mixing it with childhood games and showing people and children that there is still hope for a more real life with genuine moments,” Uvitinho told CNN.“There was a mix of shy, antisocial and extroverted people… and in that moment, they all put aside all that, played together, and made friends,” he added.Mexican YouTuber Alex Crashers described encountering an aura battle in Mexico in a video shared this week. “Even though it seems silly, I got hyped every time someone pulled off a new move,” he said.Argentinian content creator Cielo, known as Cieloween, helped organize an “aura battle” in Chinatown in Buenos Aires scheduled for this Saturday after watching viral videos of a previous battle in the coastal city of Mar del Plata just days before. “The concept of ‘aura farming’ has been around for a while, but now the competition aspect has started to take off,” she told CNN.In many ways, the events resemble past versions of youth “battles” in which competitors were equipped with Pokémon cards, Beyblades or rap verses.Cieloween explained that the moves shown by participants vary widely. “It depends on the person and what they want to show. Some are more serious, while others are more humorous and entertaining. It depends on the person and the character they want to portray, because ultimately, they become a character,” she said.Cieloween said she doesn’t know how many people will attend Saturday’s event, but that the goal is to build community. “That’s what it’s all about: meeting people, being together, connecting with people who share your interests. Making friends, laughing. That’s what we’re going for,” she said.But the showcase has also attracted skeptics.The battle at the University of Costa Rica gained significant attention, with some viewers leaving comments on the videos over the spectacle.In the Brazilian city of Cuiabá, the mayor, Abílio Brunini, prohibited one such championship from taking place in the city’s main public space. “I believe that, in the future, the people who participate in this game will feel very ashamed,” he said.Still, social media videos showed individuals defiantly competing in front of the City Hall building in July.Despite some derision, the competitions have continued as participants embrace the absurdity and young people seek connection. “All this stuff that’s thrown at them, having gone through lockdown, having been like pulled away from these so-called third spaces, these plazas, these places of engagement. No wonder it’s coming back like a storm,” Aldama, the University of Texas professor, told CNN.He compares the criticism to the backlash faced by the Australian breakdancer Raygun, who was mocked for her viral Olympic performance.“There’s always going to be that negativity,” Aldama said. “But what I saw and experienced was really working-class youth, especially in Latin America, gathering to celebrate something joyful.”The-CNN-Wire™ & © 2026 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.
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