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Taylor Swift’s history with MSG, from talent competition to wedding bash

Taylor Swift is not shy about her love for New York City, referencing it in several lyrics — from the obvious “Welcome to New York” on “1989” to more subtle references like “Your heartbeat on the High Line” in the song “Cardigan.”

And on her fourth studio album, “Red,” Swift alludes to Madison Square Garden, the venue where sources say she and Travis Kelce plan to host multiple wedding events this week.

In “The Lucky One,” Swift sings about a star who ultimately chooses a quiet life over fame, using the iconic venue as a symbol for the limelight: 

“They say you bought a bunch of land somewhere
Chose the rose garden over Madison Square 
And it took some time, but I understand it now”

But Swift doesn’t appear to be making the same choice as the subject of “The Lucky One.” She and Kelce plan to have a rehearsal dinner Thursday and a bigger celebration Friday at Madison Square Garden, according to two law enforcement sources familiar with the security planning for the events.

Beyond her lyrics, Swift has had a decadeslong history with Madison Square Garden, performing there as early as 2003 and even celebrating her 30th birthday at the venue. 

Here’s a look at her ties to the venue:

Knicks halftime show

Madison Square Garden welcomed Swift to New York in 2003 when she took part in a talent competition during halftime at a Knicks game. Swift sang “Lucky You,” an unreleased original song. 

“I performed at the Knicks’ — at Madison Square Garden’s — Kids Talent Competition at halftime when I was 12 or 13,” Swift told TIME in a 2014 interview. “And ever since then I’ve had this kind of sparkly, magical opinion of Madison Square Garden and the Knicks, since they let me sing when I was a little kid.”

“I love you, New York,” Swift yelled to the crowd during her performance. 

Tour stops

Swift had concerts at Madison Square Garden during two of her tours: “Fearless” in 2009 and “Speak Now” in 2011.

The venue wasn’t part of her later tours, as she needed larger spaces.

taylor-swift-msg.png
Taylor Swift performs at Madison Square Garden during the “Speak Now World Tour” on Nov. 22, 2011, (left) and during the “Fearless Tour” on Aug. 27, 2009 (right).

Larry Busacca/Getty Images / Jason Kempin/Getty Images

Swift also made an appearance during one of Ed Sheeran’s concerts at the venue in 2013. The duo sang their song “Everything Has Changed.”

Taylor Swift joins Ed Sheeran on stage at Madison Square Garden in 2013
Taylor Swift joins Ed Sheeran on stage at his show at Madison Square Garden on Nov. 1, 2013.

Anna Webber/Getty Images for Atlantic Records

Jingle Ball

Swift has performed in five of iHeartRadio’s annual Jingle Ball events at Madison Square Garden. The concerts typically take place in early December. In 2019, the show fell on Dec. 13, Swift’s 30th birthday.

“I had a choice,” Swift said on stage, according to Variety. “Where would I want to spend my 30th birthday? The answer is: you’re looking at it. This is the first show of the 30th year of my life.” 

Radio host Elvis Duran presented Swift with a giant cake featuring images of her cats to celebrate her birthday. 

Taylor Swift at iHeartRadio's Z100 Jingle Ball 2019
Taylor Swift and Elvis Duran pose onstage during iHeartRadio’s Z100 Jingle Ball 2019 at Madison Square Garden on Dec. 13, 2019, Swift’s 30th birthday.

Kevin Mazur/Getty Images for iHeartMedia

Taylor Swift at Z100's Jingle Ball 2012
Taylor Swift performs during Z100’s Jingle Ball at Madison Square Garden on Dec. 7, 2012.

D Dipasupil/FilmMagic/Getty Images

Knicks games

On top of her performances, Swift has sat in “celebrity row” at multiple Knicks games over the years. 

In the 2014 TIME interview, Swift described former Knicks star Amar’e Stoudemire and his then-wife, Alexis, as “the most normal people” at the Met Gala the years she attended. 

“I talk with them and hang with them every time I’m there. So I’ve always had this sort of love of the Knicks, just because Amar’e is so cool,” she said. 

Swift most recently appeared courtside at Madison Square Garden during Game 4 of the NBA Finals, in which the Knicks had an historic comeback against the San Antonio Spurs.  

Este Haim, Taylor Swift, and Mariska Hargitay attend Game Four of the 2026 NBA Finals between the San Antonio Spurs and the New York Knicks at Madison Square Garden on June 10, 2026 in New York City.
Este Haim, Taylor Swift, and Mariska Hargitay cheer during Game 4 of the 2026 NBA Finals between the San Antonio Spurs and the New York Knicks at Madison Square Garden on June 10, 2026.

Al Bello / Getty Images

Target se disculpa por disfraz de payaso para niños de Halloween tras la polémica

Target se disculpó el lunes y anunció que había retirado de la venta un disfraz de Halloween que representaba a un payaso de circo que, según los críticos, evocaba la práctica de pintarse la cara de negro y los espectáculos de juglares.El producto, vendido como el “Disfraz de payaso de circo para niños que brilla bajo luz negra” para Halloween, provocó una fuerte reacción en las redes sociales, y algunos consumidores afirmaron que se parecía a una caricatura racista.“Como empresa, sabemos que nos equivocamos y lo lamentamos profundamente”, declaró Target en un comunicado. “El disfraz es ofensivo y nunca debió haber formado parte de nuestro catálogo. Ya no está a la venta”.Este es el último quebradero de cabeza para la imagen pública de la cadena minorista estadounidense, que intenta enderezar el rumbo tras un periodo de bajas ventas.La compañía también ha recibido críticas por la gestión de los productos de su Colección Orgullo 2023 y por los cambios en sus iniciativas de diversidad, equidad e inclusión tras el regreso del presidente Donald Trump a la Casa Blanca.Target declinó hacer comentarios sobre quién diseñó el producto —que se vendió bajo las marcas de temporada Hyde y EEK Boutique— o sobre el proceso por el cual se aprobó su venta.En su comunicado, Target afirmó que estaba “analizando detenidamente cómo ocurrió esto y qué cambios son necesarios”.Algunos compradores afroamericanos, que se sintieron marginados tras los retrocesos en materia de diversidad, equidad e inclusión (DEI) de Target en 2025, expresaron su decepción el lunes.Sheletta Brundidge, empresaria del área de Minneapolis, considera que el disfraz es una consecuencia indirecta de la decisión sobre DEI. “Redujeron la diversidad”, indicó, “así que, ¿quién está ahora para decir: “Esto está mal”?”.En su comunicado, Target reconoció que el disfraz era “especialmente hiriente para nuestros clientes, miembros del equipo y socios negros”.Aunque Hyde y EEK son marcas propiedad de Target, sus productos se han revendido en sitios web de minoristas como Walmart y Amazon, así como en la plataforma Etsy. Reuters no encontró el artículo en cuestión en dichos sitios.Una portavoz de Walmart declaró desconocer que se estuviera vendiendo. Amazon y Etsy no respondieron de inmediato a las solicitudes de comentarios.Target, que ha encadenado dos trimestres consecutivos con excelentes resultados, está empezando a ver los frutos de sus esfuerzos por bajar los precios y renovar su mercancía, y su nuevo director ejecutivo, Michael Fiddelke, ya ha recibido elogios de Wall Street.Pero la compañía, que no puede competir con Walmart y Costco en precio, tiene poco margen de error en lo que respecta a fallos de gestión o de imagen, declaró Brett Husslein, analista de Morningstar.“Ahora que Target empieza a recuperar terreno en la recuperación de su reputación de marca, este es precisamente el tipo de cosas que quieren evitar”, comentó, y añadió que cualquier obstáculo, ya sea de índole visual, administrativa o macroeconómica, “podría provocar mayores pérdidas de cuota de mercado”.Las acciones de Target subieron un 2,7 % en la sesión de la tarde.The-CNN-Wire™ & © 2026 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.
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