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Is your phone listening to you?

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A lot of people have had a very creepy experience with their phones. One woman told us, “Sometimes when I talk about something with my friends, then I’ll, like, look on TikTok 30 minutes later – and the same thing will show up.”

One visitor to New York told us, “We were talking about this trip before we came, and then my Instagram reel was just full of New York content for weeks.”

Another woman described talking about trying a type of food with her friends. “And then the second you open the app, it shows you exactly that,” she said. “It’s a bit strange!”

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CBS News

So, is your phone listening to you? “It is not,” said Ari Paparo, an ad industry veteran, consultant and author. “I’ve been asked about this a million times. And I can guarantee you that your phone is not passively listening to you for advertising purposes.”

Paparo has been asked this before. “Oh, my whole family thinks it’s true!” he laughed.

Paparo says that there is no way anyone could process audio from billions of phones. “Listening to every conversation around the world, and interpreting them and looking for certain words, and then matching them to the ads is impossible,” he said.

So, why does it seem like the phone is listening? First, because advertisers do target you with ads tailored to your interests. But they don’t need to listen to what you say to do that. Paparo said, “They can infer or deduce things about you, like where you live, and your age, and probably what you’re interested in, based on what’s websites you went to or what apps you’ve used. And that whole combination can get pretty precise.”

Secondly, because you might live with someone who searched for a product online.

Why did Facebook show me an ad for a carrot peeler, after I told my wife we should get a better peeler? “Your wife could have looked for a peeler, and then the ad company couldn’t really tell the difference between her and you, because you’re using the same internet in the same household,” Paparo said. “That happens a lot.”

David Choffnes, a professor of Computer Science at Northeastern University, wanted to test whether your smartphone is spying on you. “We did a study with thousands of apps on an Android device, and wanted to see, as you interact with these apps, are they recording your audio and sending it off?

“We didn’t see any surreptitious recording of information,” he said. “But these companies are very good at watching everything you’re doing online.”

And what you’re doing in your home. Choffnes has set up a fake apartment filled with online devices – smart appliances, cameras, smart speakers – to study how much data they send. “We try to identify, are they sending data to places we’re not comfortable with?” he said.

Now, advertisers do not know who you are; they don’t have your name or address. But they do know what categories you fit into. 

And many states require data collection companies to give you your advertising on request. Choffnes, for example, got a copy of his data report, which clocks in at more than 300 pages: “Just filled wall-to-wall with inferences about me,” he said.

Although it’s not especially accurate. For example, it says he has an Xbox (“I do not have an Xbox,” he said), and that he’s extremely likely to go on a cruise (“Which is interesting, ’cause I never want to go on a cruise!” he laughed).

If you’d like to minimize the data you’re feeding advertisers, there are a few steps you can take. 

Choffnes also said, “You can push your lawmakers to come up with laws that are favorable for consumers and not just favorable for the businesses that are collecting data from us.”

And Ari Paparo says your choice of web browser matters, too. “The Safari browser doesn’t allow a lot of this,” he said. “Advertisers are not big fans of Apple and Safari.”

To confirm, he doesn’t believe smartphones are eavesdropping: “I’m sure the phone is not overhearing you,” he said.

And he’s equally sure of something else: “I’m positive that no one will believe me!”

     
For more info:

     
Story produced by Mark Hudspeth. Editor: Karen Brenner.

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‘Aura farming’ began as a meme. Latin American youth have turned it into a competitive sport

By CNN
(CNN) — A group of rowdy spectators gathers in a public square, encircling two young men facing each other with intense looks in their eyes. The crowd points their phones at the pair, who are alternating between short dances, rhythmic movements, and striking poses.This is not a scene from “Zoolander;” the crowd is attending a championship of “aura” in Costa Rica’s capital, San Jose, according to videos posted to TikTok and Instagram.Tuesday’s event at the University of Costa Rica is one of many so-called “aura battles” that have taken off in Latin American countries, including Mexico, Argentina, and Brazil. The contests appear to be designed for virality, with young competitors often demonstrating exaggerated versions of popular TikTok dance moves for the audience.Outrageousness seems to be the point of these battles, which have no apparent criteria, judges, or rules. Instead, contestants compete for crowd reaction and are rewarded with attention and, in some cases, small cash prizes.The phenomenon may have a special appeal to youth in the region due to a culture of assembling in public areas, Frederick Luis Aldama, a humanities professor at the University of Texas at Austin, told CNN.“These are definitely collective and public and person to person, and because in Latin America, we have a long history of the plaza, of the courtyard, of the gathering in the parks,” Aldama explained.They also provide a free, nonviolent space for youth to seek human connection among their peers and may reflect a desire to disconnect from technology and be present, he said.Aldama happened to witness one such “aura battle” in Mexico City’s Parque México.“What I noticed was completely against what I had been trained to think would be the winner, which is someone who was doing a more high-intensity kind of move,” he said. “I realized that the one that won was the one who just brought the kind of aura, the glow of absolute total composure.”Taking inspiration from ‘aura farming’The battle’s precursor comes from “aura farming,” a term that has taken renewed meaning online in recent years.“Aura farming” is described by the Merriam Webster dictionary as “the act of doing something to look cool, impressive, stylish, etc., especially — and importantly — without trying too hard.”The phrase first surfaced in early 2024 and has grown in popularity since, according to Know Your Meme. It reached a wider audience the following year through viral videos featuring an 11-year-old Indonesian boy named Rayyan Arkan Dikha, dancing at the front of a boat.With a steely disposition, Dikha is seen in the videos standing at the very front of a thin boat, executing a repetitive series of dance moves as a line of rowers propel them through a river. As the videos quickly gained traction, commenters and other social media users remarked on the high levels of “aura” possessed by Dikha.Since then, Dikha has accrued thousands of followers on Instagram and was named a tourism ambassador for his home province of Riau.As his performance amassed millions of views, the term “aura farming” began frequently appearing across the internet: from video edits glorifying anime characters to X posts celebrating athletes or celebrities.‘They become a character’“Aura battles” have begun appearing in public spaces across Latin American countries, often organized by local content creators and engineered for maximum virality. Videos of the competitions have received hundreds of thousands of views on social media.Victor Gabriel Tourinho Camargo, a Brazilian content creator known as Uvitinho, organized several tournaments in the city of Suzano.More than 200 people participated, Uvitinho said. Videos showed the participants packed into a park, including one dressed as a sheikh with a briefcase full of Brazilian reais.“The aura farming championship was something created with the focus of taking something popular on the internet and bringing it to reality, mixing it with childhood games and showing people and children that there is still hope for a more real life with genuine moments,” Uvitinho told CNN.“There was a mix of shy, antisocial and extroverted people… and in that moment, they all put aside all that, played together, and made friends,” he added.Mexican YouTuber Alex Crashers described encountering an aura battle in Mexico in a video shared this week. “Even though it seems silly, I got hyped every time someone pulled off a new move,” he said.Argentinian content creator Cielo, known as Cieloween, helped organize an “aura battle” in Chinatown in Buenos Aires scheduled for this Saturday after watching viral videos of a previous battle in the coastal city of Mar del Plata just days before. “The concept of ‘aura farming’ has been around for a while, but now the competition aspect has started to take off,” she told CNN.In many ways, the events resemble past versions of youth “battles” in which competitors were equipped with Pokémon cards, Beyblades or rap verses.Cieloween explained that the moves shown by participants vary widely. “It depends on the person and what they want to show. Some are more serious, while others are more humorous and entertaining. It depends on the person and the character they want to portray, because ultimately, they become a character,” she said.Cieloween said she doesn’t know how many people will attend Saturday’s event, but that the goal is to build community. “That’s what it’s all about: meeting people, being together, connecting with people who share your interests. Making friends, laughing. That’s what we’re going for,” she said.But the showcase has also attracted skeptics.The battle at the University of Costa Rica gained significant attention, with some viewers leaving comments on the videos over the spectacle.In the Brazilian city of Cuiabá, the mayor, Abílio Brunini, prohibited one such championship from taking place in the city’s main public space. “I believe that, in the future, the people who participate in this game will feel very ashamed,” he said.Still, social media videos showed individuals defiantly competing in front of the City Hall building in July.Despite some derision, the competitions have continued as participants embrace the absurdity and young people seek connection. “All this stuff that’s thrown at them, having gone through lockdown, having been like pulled away from these so-called third spaces, these plazas, these places of engagement. No wonder it’s coming back like a storm,” Aldama, the University of Texas professor, told CNN.He compares the criticism to the backlash faced by the Australian breakdancer Raygun, who was mocked for her viral Olympic performance.“There’s always going to be that negativity,” Aldama said. “But what I saw and experienced was really working-class youth, especially in Latin America, gathering to celebrate something joyful.”The-CNN-Wire™ & © 2026 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.
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