Better News: LA Times Creates Compelling Virtual Events During Pandemic
The Los Angeles Times has a long history of hosting successful in-person events. Its annual Festival of Books, for example, draws more than 150,000 people every spring. But when the COVID-19 pandemic hit in early 2020, many of those events were at risk of being canceled. The Times’ audience engagement director, Samantha Melbourneweaver, and live…
